Explain BCG Matrix in 60-90 seconds covering: 4 quadrants, 2 axes, strategic implications, and real-world examples. The OP of this IIM Udaipur thread was asked to "draw and explain BCG matrix," so preparation includes actual drawing capability. BCG Matrix Framework: X-axis (relative market share, high to low from left to right), Y-axis (market growth rate, high to low from top to bottom). 4 Quadrants: (
- Stars (top-left, high growth + high share): invest to maintain, high cash needs, eventually become Cash Cows. Example: Reliance Jio in 2018-2020. (
- Cash Cows (bottom-left, low growth + high share): milk for cash, minimal investment. Example: TCS, HUL. (
- Question Marks (top-right, high growth + low share): strategic decision to invest and become Star or divest. Example: Ola in 2020. (
- Dogs (bottom-right, low growth + low share): divest or discontinue. Example: Reliance Communications before shutdown. Strategic uses: portfolio analysis for diversified companies (Reliance, Tata, Mahindra, Aditya Birla), resource allocation decisions, long-term growth planning. IIM Udaipur at Rs 16L fees and Rs 18 LPA average tests framework fluency because it's foundational to consulting and strategy roles. Practice drawing the matrix on paper with clear axes, labels, and examples from Indian business context. Avoid: memorizing the matrix without understanding when to apply it. Use competitive or growth strategy questions to anchor BCG. Check your eligibility at collvera.com/eligibility